Tag: storytelling

Your Pitch Needs a Story, Not Another Slide of Data

Data is useful. Data is necessary. Data is also painfully easy to forget. That is the uncomfortable lesson at the center of Stanford’s “Harnessing the Power of Stories,” a guide featuring Jennifer Aaker, professor at Stanford Graduate School of Business. The guide argues that stories are not decorative fluff added after the real work is […]

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Why Emotional Connection Beats Customer Satisfaction

Customer satisfaction used to be the holy grail of brand strategy. Keep customers happy, reduce friction, answer support tickets, optimize the journey, and growth should follow. Except that is not always how the machine works. A satisfied customer can still leave. A satisfied customer can still ignore your next campaign. A satisfied customer can still […]

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Markets Run on Stories Now and Brands Should Pay Attention

For decades, markets were supposed to run on fundamentals. Earnings, margins, macro data. Clean, rational signals feeding into equally rational decisions. That model is not gone, but it is no longer enough. Today, markets move on stories. Not narratives as a side effect, but as a primary driver. Scroll through X during a volatile session […]

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